LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and get more info Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between convent